AdSense for Search is now powered by Google Custom Search. Yesterday, Google officially announced the availability of AdSense for Search for use in combination with the powerful Google Custom Search service, something not possible until now and potentially very welcome to both small and large professional web publishers looking for further ways to optimize their content monetization opportunities while helping their readers find more easily the information they are looking for.
With AdSense for Search now powered by Google Custom Search, professional web publishers have some truly advanced and very cool customization options to best monetize their search results pages through AdSense contextual ads.
Among some of the most powerful new customization options are a) keyword tuning, b) creating vertical search solutions, and c) customizing fully the placement of ads on your site Google search results pages.
The new Custom Search platform has significantly improved its indexing capabilities while fully integrating the power of AdSense for Search. AdSense web publishers like you can now create unlimited Custom Search Engines (CSEs) and take advantage of the most popular customization features already available within their AdSense accounts.
If you are not yet familiar with it, you should know that Google Custom Search is built on top of the very main Google index, though now it maintains its own index for enhanced coverage of sites included in CSEs. This improved indexing approach only affects search results within your custom-created search engine, not your own site rank and indexing level on Google.com.
Overview - AdSense for Search Integration With Custom Search
- Create a custom, personalized search engine in no time at all
- Customize the appearance of search results and ads
- Tune results and ads to your site’s content and audience
- Get more comprehensive site search results with improved indexing
- Earn revenue while helping your users find what they’re looking for
Key Features
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Site Search
If you’ve worked hard to attract users to your site, so it’s understandable that you’d be concerned about those users leaving through web search. Now you can choose to provide just site search so users can find all the information they’re looking for on your site, and you can host the search results on your own pages so that they can find that information without leaving your site.
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Improved Indexing of your Pages
Google has recently improved its indexing technology so that you can provide a more enhanced Site Search experience to your users. AdSense for search will now index even more pages of your site so that your users will see more results from your site in your AdSense for search results.
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Vertical Search
You can also allow your users to search across multiple sites - this could be a network of sites that you own or other related sites that you think your users might find useful. If you write book reviews on your blog, for example, you can use vertical search to specify a list of online bookstores for users to search through. Other examples of vertical searches include computer forums, travel blogs, political sites you endorse, etc.
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Tuning Search Results and Ads with Keywords
Search terms can have different meanings in different contexts, so you can now configure your search engine with relevant keywords. Let’s say you manage a site about yoga - you can enter keywords such as ‘yoga,’ ‘exercise,’ and ‘meditation’ so that when a user searches for ‘mat,’ the search results and ads will be more related to yoga mats and less to commercial floor mats. (You can see an example of this in the video below). In research experiments run so far it has been found that this tuning has led to an increase in earnings for web publishers.
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Choosing Ad Position
Do you want your AdSense ads to appear at the top and bottom of your search results? Or along the right sidebar as well, just like on Google.com? Now you can make the call on where ads are placed. (Placing ads at the top and right monetizes the best for publishers.)
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Quick and Easy Changes and Modifications To Your Setup
Just as you use Google ad management feature to quickly change the settings for your ad and referral units, you’ll be able to do the same for your search engine within your AdSense account. Your settings will be saved in your account, so you won’t need to generate new search code for each change.
Original posted by Robin Good on Wednesday, May 7 2008, updated on Wednesday, May 7 2008 under Creative Commons License
